In 1950 Abu started to expand to USA through fishing equipment distribution and selling to a company named Garcia. Launching the Ambassadeur was the beginning of Abu Garcia fishing reels world-wide success and even nowadays the Ambassadeur is available in tackle shops. It became a very well-known reel for its precision engineering and quality processes that were used in in its manufacturing. The firm did not attract much attention and media until the Ambassadeur baitcasting reel was introduced. So 1941 the first Abu Garcia reels named ABU Record was released. After this decision, the company name was changed to ABU. After World War II, there was no longer a big demand for watches and taxi meters. Maybe the most influential factor for deciding to move forward with making fishing reels was a simple fact. Göte had a choice: either to keep producing clocks and watches or, being a fishing enthusiast, he could start making fishing reels. Soon, Carl died and in 1939 his son Göte Borgström took the company over. It first started out by producing pocket watches, telephone timers and taxi meters. Borgström was quite experienced craftsman thanks to his years spent in the Halda watchmaking factory, which was the company he ended up buying and renaming to the AB Urfabriken company. So Abu Garcia was founded far away from America in Sweden by Carl August Borgström. Ready to dive deeper into this story? I certainly am, so here we go.
I would say that in many ways hardships and obstacles themselves are what gave Abu Garcia reels the needed push to becoming what they are today. This story does not involve usual American success that could have been predicted pretty much right when the company started out. Their road to the tackle market top has not been easy. I can confident to say that Abu Garcia reels may have one of the most interesting founding stories. Previous articles we have written have been about Shimano and Penn. This time we are going to take a look at Abu Garcia Reels past.
#How much is a abu garcia ambassadeur 5000 old series#
Part III of our series where we look back to popular fishing tackle brands and find out how they got started and what lead them to success.
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